Learn more about our 60-day free email marketing trial. source: GIF-finder GIFs in emails have opened a new road for email marketers to establish a relationship via storytelling in a short, crisp and visually enriched way of a great marketing campaign idea. That means you have to find or have someone find, or take, the right image to support your message. Remember to follow email marketing good practices and also that you have our gallery of templates for newsletters, that will help you design creative messages. Unlike JPEGs, PNGs compress files without affecting their resolution, maintaining the quality of the original image. For example, a drawing could demonstrate different ways to use your product without showing a real person. That means your image width should be at least 1280px to look great on all devices. If you’re primarily targeting younger customers, you might use sleek or futuristic images to emphasize that your brand is on the cutting edge. When it comes to products, aim for more creative pictures that show the utility, and functionality of the products. The image appears and displays properly in the web page after they submit. Most content should come from your team, but you should also look for ways to implement user-generated content. That’s why you need images in your marketing. Once you’ve decided which images to use, you want to make sure they fit in your email campaign. Start your free 60-day trial today. That means you have to find, or shoot, the right image to support your message. They’re also an effective option for maintaining a consistent voice as you can use the same style and color scheme across multiple emails. Columnist Scott Heimes walks you through three methods email marketers use to help you prepare for potential hurdles. Always check the text to image ratio. The images below show real customers, making the message much more relatable and helping the brand save money on models and photographers. You can use animated images in your emails and increase the interactiveness of it and show more products. Your industry: Does it make sense for you to use a lot of images? Build beautiful, shoppable emails using our templates and a drag & drop Content Editor, Drive more sales with pre-built workflows for cart recovery, new subscribers and more, Personalize your messages using ecommerce-tailored segmentation, Grow your subscribers with exit-intent popups, landing pages and other forms, Track sales & learn what’s working best with our dashboards and reporting tools, Combine email, SMS and push notifications for more reach & conversions. get a Text is a critical element in every email, but too many marketers underestimate the importance of images and other types of visual content. This example from 500px clearly shows how this can be done. It’s easy to eyeball an email and assume that it’s good enough to achieve the results you’re looking for, and most marketers take a relatively carefree approach to image size. Targeted experiences lead to 26.5% more orders, and personalization isn’t limited to text. Three things to remember: Design to support situations where images are disabled. Going above 50% can trigger spam filters and prevent your messages from reaching inboxes. How does your school keep in touch with students, parents, and community members? Let’s say, you own a bakery, and you’re planning to send out an email inviting people to an upcoming bread festival. You’ll be able to search for user-generated content with those hashtags, and they’ll provide free word-of-mouth marketing by telling followers about your brand. Keeping with your brand identity is important to get instant recognition from your email recipients. They bring web sites, blogs and email marketing to life. Readers respond far more quickly to images and other visuals compared to text. Sometimes you may need to make sure your customer buys the license directly from the company. That’s where the right image, and relevant supporting text comes in. Finally, your message Save the pitch for unique updates, offers, and announcements. While you want to keep all of your images real, you need to be creative to make every image speak for itself. Heart Letter Love Mail. The most obvious difference between GIFs and the other two formats is animation. Ready to do more business with email marketing? When the image is relevant, the text makes more sense. If you’re trying to get readers to visit a physical store, you could send a custom map of the nearest one based on their location. If you must use a text overlay, make sure it’s placed in such a way that it doesn’t get lost in the image. Every image in your email should reinforce your business values and brand. Image dimensions should be at least twice bigger than the image placeholder. Learn the best file type, size, and resolution to use for different types of email templates, and images. when a subscriber opens the email). Also, when resizing, make sure you use the right tools to avoid distorting the image. That compensation, however, can be direct on indirect – therefore, if you’re using an image in a blog post or on a webpage that is affiliated with a for-profit company, the use is commercial. If not, search free online photo resources to find the most powerful images. Images in email marketing are like butter to popcorn. The placement: Using an image towards the top of your email? Start a free 14-day trial & drive sales on autopilot with pre-built automation workflows at Omnisend! If you need to send personalized images as part of a Gmail-based email marketing campaign, just host the individual images somewhere online and then include the full personalized image links, one for each recipient, in your Google Docs spreadsheet. The image you use in your emails must be relevant to the body of the email. But what if this is the first time you’re hosting such an event, and you have no image files? To me, CID (or Content-ID) feels old, and something very akin to working with emails in Outlook. There are far too many stock image sites to cover in a single article, but these 21 platforms are an ideal place to start. Emojis and Subject Lines The good news is that Apple email client is friendly to base64 encoded images and has a good chance of instantly displaying them. 87 69 17. In this case, readers only see the ALT text (short for “alternative text”) attached to each image. Subscribe for weekly emails with curated articles, guides, and videos to enhance your marketing tactics. Illustrations tend to be less distracting than photos, especially when you need to include several images in the same message. On the other hand, including more than 80% text will make your email unnecessarily difficult to read. 1. These platforms have email building tools – ready-made studios for marketers, so they could quickly design an email and include images they want. It’s natural for people to first notice a visual, but only if it catches their attention. Subscribe. Email Fast Service. Images are a great way to add some personality to your content, and illustrations give you even more control over the tone of each message. email builders, you can also find a built-in image editing functionality that allows you to edit images and adjust them to your email design right in the email content editor. The quality of your photography affects the perception of your business, and you can control how your brand is perceived with each email that you send out. So, for building a beautiful HTML email, marketers use email service providers such as Omnisend, Mailchimp, and others. Tips for your email design Image size. Heart Letter Love Mail. Author and Content Marketer @ConstantContact. While adding pictures can be intimidating at first, it doesn’t have to be overwhelming. This article covers only HTML emails that are sent via email service providers for promotional purposes. The days of relying primarily on the simple permission slip Read More >>, Email is still the most efficient way for businesses to reach their customers. She also believes that dogs are the best thing to happen to mankind (along with coffee!). Published in october, 24 of 2014. Many brands default on embedding text in images because they want to place copy in front of an image. One of the biggest benefits of email marketing for small businesses is the efficient use of time and budget. 25 Ways to Strengthen Your Email Campaigns Using Images Reading Time: 4 minutes The effective use of images in email marketing is very important. How do you make each of them stand out, and grab the reader’s attention? You need to make sure that your emails look perfect across all devices. After all, marketing is now customer-centric and emails are behavior-based. Like personalization, your brand identity should be tied to customer research. Using Images in Email Images in emails are probably one of the most effective ways to attract the subscriber’s attention to your newsletter. Using a rich-text editor, our users can drag and drop a saved image from their desktop to the editor. The right images convey the right message, grab one’s attention, and make people take the desired action. Adding Dividers to Your Email Campaign; Using Wix Email Marketing for Free; Moving from Another Email Marketing Platform to Wix Email Marketing; Character Limit for Email Campaigns ; Email Campaign Images Aren't Displayed; Adding Social Network Icons to Email Marketing Campaigns; Show more. You can use the following text: Image by Tumisu from Pixabay. Email marketing is the use of email to promote a company's products and services or to connect with the customers. When it's done well, email marketing is an effective sales driver. Using images to spice up your email campaign can be a great idea! There isn't a specific number of images that equates to high open, click and conversion rates. After all, should you use only images in email marketing campaigns? A variety of images including screenshots, stock photos, and more can connect with your audience and increase click-through rate on your next email campaign. Use for different types of visual content allows you to promote a 's. 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