Why? So only delete them when you’re sure they are no longer being used anywhere on your site. When the browser resized the images on the site. As a best practice, to stay in the middle, set the qlt= value to 85 to stay in the middle. These services need the highest image size you have to allow printing at larger sizes and good-enough quality. So what are the things you need to take into consideration? Brand optimization is by far one of the most crucial email design best practices. Keeping your file sizes low speeds up your web page access times. Which leads us to the second most important aspect…. Q&A #19 – SEO edition: titles & meta-descriptions, menu items, blog snippets, image rankings & more, ️ My interview on the WordPress Photography Podcast: “Develop and focus your photo business”, “Finally, once you’ve determined the optimal image format and its settings for each of your assets, consider testing additional variants encoded in WebP, JPEG2000 and JPEG XR. Limit yourself to four or five sections for better visual emphasis, and include clear and appealing calls to action. When compressing images on your computer first, you can double-check if the quality level is good enough (with a small file size, but without any visible noise or JPG artifacts). When comparing images (100% quality vs. 60% quality, for example), don’t forget to preview them at the dimensions at which they’ll show up on your site. What needs to be taken into consideration when designing emails for wearables such as Apple Watch, Gear, etc.? After making changes, be sure to regenerate all thumbnails again. Choosing a quality WordPress theme can do all this for you. WordPress users, install either ShortPixel or Imagify, and configure it to: And then, using the plugin you just installed, do a bulk optimization of your past images. If you are using an image, it’s important to provide fallback color and alt-text for the image. High-quality unwatermarked large images will always have a bigger “wow” factor. This guide is focused solely on image dimensions and file size. As an experiment, I’m reviewing a sample homepage using a 5-image slideshow along with some extra text and a smaller single image below. Otherwise, those one-time set of credits will go by really fast. A table of contents should be used if you have a lot to cover in a restricted space. I followed instructions, but my images still look too “soft” on the site. Here are some possible options for different-size variations when you start with a file called “alaska-northern-lights.jpg”: There’s no meaningful SEO difference between them, so choose the naming convention you prefer, to be able to reference and use the files on your site quickly. Here are examples of such “panoramic” slideshows from photography websites: So for any images that span the entire width of the browser, images should be 2560 pixels in width, and any height you prefer (depending on whether you want to keep the original aspect ratio of your photos or go for a more panoramic crop). Find the right quality-to-size ratio. With the advent of the mobile revolution, more and more users are using Apple devices to access their emails. Image resolution: We recommend creating designs with the 300 DPI possible (dots per inch). b) Defer offscreen images” section above), you could also explore image processing & delivery services like, and, of course, testing, testing, testing, Another excellent guide for developers is, update your image exporting & uploading workflow (see parts 1 and 2), go back and optimize your site’s existing images (see part 3), test your site’s performance before and after the changes (see part 4). 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