Tedious? Here’s a toolkit you need for successful social media ads campaigns in 2020. Whether you’re just starting out on your social media journey or already getting results from social, performing an social media audit is a fantastic way to take stock of all your social media assets. Choose a key metric here to look for patterns in your top posts. Then look at how each channel is currently performing, along with who you can reach through each platform. It should be done once a year (perhaps ahead of when you decide the next round of resource allocations) or whenever a significant branding, personnel, or product change occurs. Instead, it simply means compiling key information about each of your social media accounts, all in one place. Use the notes column of your audit document to record your thoughts about patterns you find here. Definition: A social media audit is a series of steps that evaluate and optimize the social media strategies of a business. The Ultimate Guide to Social Media Post Lengths in 2020, The Ultimate Guide to Social Media Image Sizes in 2020, using LinkedIn to “build B2B connections that are likely to schedule a demo.”, How to Find Hashtags That Will Make You Stand Out on Instagram, Instagram or Facebook? If you’re using social media to market your business, you need to understand how to perform a social media audit. social media audit template excel Excel Daily April 28, 2020 0 Christopher Lockman It does not have a LIKE function, but you can use the COUNTIF function to pretend that it does. This free toolkit features: [Report] The 2020 Sprout Social Index ™ [Guide] 2020 Trends and 2021 Predictions Insight into Buffer’s social media audit + a free template for you. An audit of your social media accounts helps you understand what’s happening on each network. A social media audit is an opportunity for you to think about your goals. the top three posts in terms of engagement, 2-3 SMART goals you want to achieve by your next audit, whether you met the goals you set for the current audit. When: Record the current number of people following them on each network to compare to your profiles on those same networks. To keep this organized in your spreadsheet, you can create 3-5 separate columns to log each post in order of performance. “Audit” can be a scary word. For more consistent and in-depth competitor reporting, you can connect competitor profiles on Fanbooster. Price: Starts at $49/month after a 7-day free trial. Social media audits are absolutely essential to developing a new social media marketing strategy. With the addition of IGTV, Live Stories, and Instagram Reels, Image Source Facebook has been a powerhouse channel for marketers for years. You can find this info easily in Fanbooster reporting, or however else you track engagement metrics. Maybe for your brand, it makes more sense to evaluate post performance based on website referrals or conversions. A social media audit creates a clear picture of your current social efforts and shows you the best way to improve results. Social Media Proposal. new opportunities to grow and engage your audience. What about Nextdoor? If possible, put the date they created the social account here. Like previously discussed, an in-house social media audit is meant to be a checklist of sorts. Note when this social media account was last updated. In order to allow you to digest this big picture view, a social media audit is a document that must remain high-level with key facts—not a place to get bogged down with comprehensive tracking of performance metrics. This section will help you tighten up account access and tie loose ends. If you do see that happening, and providing support isn’t included in your goals for the profile, something may need to be adjusted there. This part of the template is for a quick glance at overall performance. With the ability to track keywords and hashtags in real-time, Keyhole’s social media audit capabilities lets you easily track any social trend to see how things are shaping up. and environment (look and feel).What: list type of content (article, photo, video, plus sentiment). Similar to the social media audit template, the social media effectiveness template is designed to help you analyze your social media posts. Here are a few of our takeaways: internal person or team responsible for managing the account] [e.g. To get access to your social metrics all in one place and make every social media audit easier, test out Sprout’s capabilities with a free trial. Watch the replay video or read the recap below for updates to Fanbooster’s media. Record the name of each social network they use in this column, and use a search engine to find accounts associated with variants or outdated versions of their company name and leadership similarly to the search you did for your internal audit. Conducting a social media audit is the first step in any social media strategy. If you’re running a specific paid or organic campaign on any social network, it’s a good idea to calculate your return on investment for each period as part of your social media audit. This can help you find any profiles that haven’t gained traction and might need to be deleted, as well as provide a general baseline for your next future audit. You can use competitor audits to find ways that your competitors are outperforming you. Social Media Audit Template KPI #1 KPI #2 Top Three Posts [e.g. I hope you found this social media audit template helpful. This post will walk you through each step of filling out each column of the template in a strategic way.. Once you’re done here, be sure to check out the ClickMinded social media marketing course for a more detailed overview of how to get more traffic from search engines to your business. June 29, 2020 Required fields are marked *. Schedule posts, engage the audience, see results, and much more. This gives you an always-updated look at your social media, and lets you take an in-depth look at what is and isn’t working for you social media. We personally recommend adding links or screenshots of 3-5 top-performing posts, so that it’s enough to see a small trend. Test your theories and record your results the next time you perform a company social media audit. Save time and improve performance. But don’t assume that covers all your bases. How to conduct a social media audit (with free templates) By ShareThisDecember 12, 2018 Best Practices No Comments 0 You won your social media proposal. Keyhole. Evaluate your current social media efforts using this free template. 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